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Model-Based Design in Practice: A Survey of Outcomes for Engineers and Business Leaders

Paul Barnard, MathWorks
Jerry Krasner, Embedded Market Forecasters

In this webinar, Dr. Jerry Krasner will showcase work recently done to study the business and technology effects Model-Based Design is having on embedded systems development. The presentation will explore comparative ROI for a comprehensive worldwide analysis of Model-Based Design versus Non-Model-Based Design projects, with case studies to support the data findings.

The analysis includes:
•  Geographic comparisons:
•  Vertical industry embedded markets
•  User profiles

About the Presenters:

Dr. Jerry Krasner is the chief analyst at Embedded Market Forecasters and is among the most read, respected and followed analyst in the embedded industry. Jerry has built companies, of which he has taken 2 public, designed products, met more than a dozen FDA 510k requirements and brought those products to market nationally and internationally.

Paul Barnard is the marketing director for design automation at MathWorks and is responsible for technical marketing of the Simulink product family. Prior to MathWorks, Paul led a missile guidance and control team at Texas Instruments. Paul has a B.S. in Aerospace Engineering from the University of Kansas and a M.S. from Stanford University in Aeronautics and Astronautics, with an emphasis in control systems.

Recorded: 12 Jan 2011

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