Run Function on Deployed Application Install

Is there a way to have a function run immediately upon install of a compiled/deployed application? Essentially I want to change the start menu shortcut location from C:\ProgramData\Microsoft\Windows\Start Menu\Programs\<APPNAME> to C:\ProgramData\Microsoft\Windows\Start Menu\Programs\<FOLDER>\<APPNAME>.

I have several applications that I distribute and I'd like them all to appear in the same folder in the Start Menu.