How to create a string array of a text fie

Hi all,

After opening a text file in matlab, what is the best command and specifiers to use to create a rectangular string array from the text?

example.txt >>>>

 'matlab is the coolest thing ever made 

,well besides tacos and corn.asdfdfdd'

so I need to read it into some array call "A"

so that A(1,1:10) = 'matlab is "

I am working with data files with strict data column organization so I know the exact y dimension of each array. The x dimension is unknown. I've tried fread and texscan functions but I haven't gotten what I've wanted. I've probably been trying the wrong specifiers. Any advice? Thanks!